Stop by for an afternoon tea party at Namliyeh's kitchen and tasting room in Jabal al Weibdeh to sample jams from their seasonal collections along with scones, cream and tea. Learn more about the different fruit varieties in Jordan, as well as Namliyeh’s wild herbal infusions and the less known traditional farming methods.

How then do we innovate? How can design drive innovation? Every organization needs to create a culture of innovation, for it is only the habit of innovation that leads to success. In this speech Paul Hughes will draw live as he speaks along ten meters of paper. He calls this unique form of storytelling Ten Meters of Thinking.

NE+AR shares their knowledge and perspective, exploring added local value, as well as creating a network of like-minded designers working on multi-disciplinary and cross-cultural projects. NE+AR is a bridge building initiative between The Netherlands and the Arab world. They believe that while it is common to anchor oneself in local initiatives and people, innovative technologies help us connect with like-minded individuals and organizations all over the world.

Studio Martens & Visser believes that through digital means, smart materials, old techniques and craftsmanship, motion can be brought back into our domain and that the non-static will become a bigger and more important element in our future daily environments. This talk will explore how we use motion in our designs.

This workshop is an introduction to the theory and practice of how to write for animated short films. The participants will learn how to turn their ideas into cinematic scripts by using different techniques and approaches.

Heritage reflects both good and bad events, and the varying experiences of a wide range of individuals and social groups, creating an authentic society. During this talk Roy Letterlé will talk about the role of industrial heritage in the work of Studio Mieke Meijer and the different steps in the design process.

Motion graphics is a digital technique that combines pictures, words, sound and video. It addresses the languages of film, animation and graphic design.

Amman Street Fashion was founded a few years ago with a mission to share Jordanian fashion with the world. They are deeply involved in the Jordanian fashion scene, working with fashionistas, designers, bloggers, retail shops, boutiques and fashion events.

Fusion 360 is the first 3D CAD, CAM and CAE tool of its kind. It connects your entire product development process in a single cloud-based platform that works on both Mac and PC. This workshop covers how to use Fusion 360 to design furniture models, simulating how the dynamic parts come together before examining it to see if it works and is ready for manufacturing.

Ahmad Humeid discusses the story and philosophy behind the Amman’s Unofficial Transport Map designed by Syntax this year in collaboration with Ma’an Nasel. Humeid talks about how this map changes our perception of the city and how it can influence the conversation around public transport and city services.

Curators of the MADAFA pavilion; Arini founders will discuss their approach to architecture and urbanism as well as their transdisciplinary projects. They are joined in conversation by the designers Rasem Kamal and Saja Nashashibi to present the vision behind the pavilion, its design, form, and content.

Food Diversions is a visionary laboratory where design defines the aspect and tastes on your plate. The Food Diversions team invite participants to join them at the meeting point between micro-architecture, temporary design and detail cuisine. The objective is to compare the dish made with the realization of an architectural model.