Ahmad Humeid discusses the story and philosophy behind the Amman’s Unofficial Transport Map designed by Syntax this year in collaboration with Ma’an Nasel, an independent initiative working on transportation projects in Amman. Humeid talks about how this map changes our perception of the city and how it can influence the conversation around public transport and city services. He discusses the challenges that Jordan faces and the need for designers to contribute and participate in improving aspects of their environment and city structure. He speaks about the power of design activism under the slogan “design is not decor” with some examples of global design activism and design activism platforms.

Arabic / Free

Ahmad Humeid is the founder of the Amman-based company, SYNTAX; a brand, design and innovation firm that works with companies, governmental agencies, non-profits and cultural institutions to create interactive user interfaces, informational and media products, branding systems as well as cultural, retail and work spaces. In 2008, the firm was commissioned to create the first comprehensive city branding system for Jordan's capital, Amman. Humeid also launched the design advocacy initiative ReDesign Arabia, has been a regular blogger on his blog 360east.com, and is member of Diwan al Mimar, an architectural forum that meets regularly in Amman.

SYNTAX is a brand, design and innovation firm that combines research, communication strategies, innovation strategies, content creation, visual design, web, architecture, and mobile technologies to build better design solutions.

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