The purpose of design is create something new or to improve something that already exists. In both cases design is the driver of innovation. And in today’s world innovation is now the difference that makes the difference. How then do we innovate? How can design drive innovation? Every organization needs to create a culture of innovation, for it is only the habit of innovation that leads to success. It is an ongoing process that looks beyond problem solving to opportunity seeking.

In this speech Paul Hughes will draw live as he speaks along ten meters of paper. He calls this unique form of storytelling Ten Meters of Thinking.

English / Free

Paul Hughes is a Dublin native and Amsterdam resident, and comes from a long tradition of Irish storytellers. This heritage created a unique form of storytelling: Paul draws live as he speaks to make the complex clear. This engaging format revealed along ten meters of paper, is called Ten Meters of Thinking. He describes himself as having ‘designer DNA’ as for over 15 years he has been teaching the process of design. Clients who have engaged with Ten Meters of Thinking include Coca-Cola, 3M Innovative Technologies, Renault, ABN AMRO Bank, T-Mobile, Vodafone, Yale University, New York University, Carnegie Mellon Qatar, University of Amsterdam, and a number of TEDx events.