abnodesigns is inviting ten designers to visit their studio and participate in a branding exercise for their new space. This guided workshop will begin with an introduction to abnodesigns’ work, followed by a visit to the new space where they will engage in a collaborative exchange aimed at finding meaning and ideas for the space’s identity.

Stop by for an afternoon tea party at Namliyeh's kitchen and tasting room in Jabal al Weibdeh to sample jams from their seasonal collections along with scones, cream and tea. Learn more about the different fruit varieties in Jordan, as well as Namliyeh’s wild herbal infusions and the less known traditional farming methods.

How then do we innovate? How can design drive innovation? Every organization needs to create a culture of innovation, for it is only the habit of innovation that leads to success. In this speech Paul Hughes will draw live as he speaks along ten meters of paper. He calls this unique form of storytelling Ten Meters of Thinking.

NE+AR shares their knowledge and perspective, exploring added local value, as well as creating a network of like-minded designers working on multi-disciplinary and cross-cultural projects. NE+AR is a bridge building initiative between The Netherlands and the Arab world. They believe that while it is common to anchor oneself in local initiatives and people, innovative technologies help us connect with like-minded individuals and organizations all over the world.

Strategies are dead. Strategies should be alive. Everything in our world is fluid. Our strategies therefore should be designed to closer reflect the world. This workshop will answer: How can we operate in a world that keeps changing? How can we move forward without knowing for such what is going to happen?

Studio Martens & Visser believes that through digital means, smart materials, old techniques and craftsmanship, motion can be brought back into our domain and that the non-static will become a bigger and more important element in our future daily environments. This talk will explore how we use motion in our designs.

​This workshop on social design invites participants to design opportunities for the communities in the local markets in downtown Amman. Dennis Meulenbroeks is the founder and director of T+LOCAL. As a social entrepreneur with an Industrial Design background, he researches and develops new approaches and strategies for design in the social field.

Coaching & Mentorship are essential for personal growth, new insights, and overcoming business challenges. Join this unique opportunity to sit with Paul Hughes in a Mastermind Circle where you can join a select group of people to discuss any professional challenge and ‘ask coach Paul anything’.

This workshop is an introduction to the theory and practice of how to write for animated short films. The participants will learn how to turn their ideas into cinematic scripts by using different techniques and approaches.

Heritage reflects both good and bad events, and the varying experiences of a wide range of individuals and social groups, creating an authentic society. During this talk Roy Letterlé will talk about the role of industrial heritage in the work of Studio Mieke Meijer and the different steps in the design process.

Motion graphics is a digital technique that combines pictures, words, sound and video. It addresses the languages of film, animation and graphic design.

This workshop by Mieke Meijer and Roy Letterlé explores how heritage can be a significant resource for designers in order to develop unique, recognizable, relevant and meaningful designs that will stand the test of time. The works of Studio Mieke Meijer start from constructions and architectonic shapes to form alternate spatial structures where the interplay between space and user are central.