This film attempts to capture the creative energy of Amman through the soul of Mamdouh Bisharat, who like Kurt Schwitters of Germany and Joseph Cornell of the US, uses "psychological collages” of fragments of found objects to make sense of the world around him.

IMEDEA and ASU will assemble leaders from academia and practice at the Applied Science University Conference Center for the purpose of exploring the future of design education.

The Memory Matrix is a monument that explores the possibilities for future heritage creation, employing new fabrication techniques and transcultural workshops. This talk is by Azra Akšamija, an artist and designer from Sarajevo based in Boston, where she is Associate Professor at the MIT Program in Art, Culture and Technology.

Local designer Sahar Madanat introduces audiences to her work and talks about what it means to design for people and tailor products to their specific needs. This talk is by Sahar Madanat, whose work focuses on innovation in product design, ranging from medical design to new concept furniture.

How then do we innovate? How can design drive innovation? Every organization needs to create a culture of innovation, for it is only the habit of innovation that leads to success. In this speech Paul Hughes will draw live as he speaks along ten meters of paper. He calls this unique form of storytelling Ten Meters of Thinking.

NE+AR shares their knowledge and perspective, exploring added local value, as well as creating a network of like-minded designers working on multi-disciplinary and cross-cultural projects. NE+AR is a bridge building initiative between The Netherlands and the Arab world. They believe that while it is common to anchor oneself in local initiatives and people, innovative technologies help us connect with like-minded individuals and organizations all over the world.

Studio Martens & Visser believes that through digital means, smart materials, old techniques and craftsmanship, motion can be brought back into our domain and that the non-static will become a bigger and more important element in our future daily environments. This talk will explore how we use motion in our designs.

Heritage reflects both good and bad events, and the varying experiences of a wide range of individuals and social groups, creating an authentic society. During this talk Roy Letterlé will talk about the role of industrial heritage in the work of Studio Mieke Meijer and the different steps in the design process.