MADAFA stems from the belief that design should be experienced through all five senses. Set within the winding pathway between Al Hussein Cultural Center and Greater Amman Municipality, MADAFA is a social space and pavilion curated by Arini and designed by architects Rasem Kamaland and Saja Nashashibi. The pavilion is a modern reinterpretation of the traditional space for the reception of visitors.

This pop-up eatery encompasses a contemporary kitchen where chefs prepare an interesting array of locally inspired dishes.

​Combining design exhibitions and dining experiences, The Cart celebrates emerging artisanal food businesses and small scale producers to cater for those who enjoy the finer things in life.

A self-made innovator in a number of different entertainment disciplines, Ali Ramahi focuses on momentum and the ways it can be harnessed in the human body: through art, acrobatics, and fire juggling, and within human-powered machines such as unicycles.

While the catalogue of materials available to architects and 3D printing have exponentially increased the possibility to marry innovation with value, most of us still paint within our comfort zone. Instead of limiting our use to a traditional palette consisting of concrete, wood, brick, glass, and metal, however, we have expanded our use of available materials to embrace a design ethos that bridges research, practice, and the possibilities.

Till now and counting, there are 95 design weeks throughout the world, each generating massive impact on a city by attracting media attention, tourism and helping the economy. The collective dialogue invites local designers to engage on the world stage.

The Memory Matrix is a monument that explores the possibilities for future heritage creation, employing new fabrication techniques and transcultural workshops. This talk is by Azra Akšamija, an artist and designer from Sarajevo based in Boston, where she is Associate Professor at the MIT Program in Art, Culture and Technology.

Local designer Sahar Madanat introduces audiences to her work and talks about what it means to design for people and tailor products to their specific needs. This talk is by Sahar Madanat, whose work focuses on innovation in product design, ranging from medical design to new concept furniture.

Co-Founders and Designers of Wajha, Hussein Alazaat and Ali AlMasri will talk about Wajha’s upcoming plans, and how its development affected the design scene in the Arab world. Wajha is an independent social initiative that uses design and branding knowledge to help the community by offering design services free of charge.

Mohammad Rahahleh talks about how the development and structure of the city of Amman and its urban design have affected the human experience of the city. His talk focuses on the participatory nature of design as he shares his vision and future plans for creating sustainable transport and urban design at a local government level.

What happens when designers embrace their capacity as creative problem solvers and integrate into the remaining phases of creation which can include business, strategy, and other functions? This discussion, featuring guest speaker Lilian Abou Zeki and eyen founders, addresses the binary that exists between design and business.

About The National Music Conservatory:

The National Music Conservatory was Established by the Noor Al Hussein Foundation in 1986, the National Music Conservatory (NMC) is Jordan's premie