While the catalogue of materials available to architects and 3D printing have exponentially increased the possibility to marry innovation with value, most of us still paint within our comfort zone. Instead of limiting our use to a traditional palette consisting of concrete, wood, brick, glass, and metal, however, we have expanded our use of available materials to embrace a design ethos that bridges research, practice, and the possibilities.

Till now and counting, there are 95 design weeks throughout the world, each generating massive impact on a city by attracting media attention, tourism and helping the economy. The collective dialogue invites local designers to engage on the world stage.

This film attempts to capture the creative energy of Amman through the soul of Mamdouh Bisharat, who like Kurt Schwitters of Germany and Joseph Cornell of the US, uses "psychological collages” of fragments of found objects to make sense of the world around him.

IMEDEA and ASU will assemble leaders from academia and practice at the Applied Science University Conference Center for the purpose of exploring the future of design education.

The Memory Matrix is a monument that explores the possibilities for future heritage creation, employing new fabrication techniques and transcultural workshops. This talk is by Azra Akšamija, an artist and designer from Sarajevo based in Boston, where she is Associate Professor at the MIT Program in Art, Culture and Technology.

Local designer Sahar Madanat introduces audiences to her work and talks about what it means to design for people and tailor products to their specific needs. This talk is by Sahar Madanat, whose work focuses on innovation in product design, ranging from medical design to new concept furniture.