Fashion designers will be taking plenty of space in this year’s Amman Design Week. Ranging from pop-cultural designs, to designs inspired by tradition, our featured fashion designers are developing unique creations expressing their take on fashion.
Tania George is a contemporary, ready-to-wear women’s clothing line based in Amman, Jordan. Their production relies on the skills of underprivileged local women and refugees who inherited their unique tailoring and embroidery skills from their mothers and grandmothers.
As part of the 'Clothes for a Cause' initiative, which offers unique hand-made pieces, made by women in Jordan, the 'Amman, Irbid, Baqa’a, Sweileh' collection is inspired by the charm of chaotic Amman and highlights the beauty of simple things that often goes unnoticed.
Tania George’s work focuses on simple silhouettes, color, and funky prints. The line also utilizes traditional local embroidery techniques with modern impressions, fabric laser cutting, and weaving.
Edelina Joyce Issa is an Anglo-Jordanian womenswear designer and stylist. For Amman Design Week, she takes her inspiration from the traditional thobe, and the simplicity with which it creates a versatility of shape and form.
With images of her grandmother at the back of her head, in a traditional thobe and a scarf loosely draped over her head, her challenge was to relate to this economical style of cut and construction, while creating a modern silhouette.
Edelina aims to show that in the fast evolving trend-driven world of today, we can still employ traditional simplicity, and that our heritage is not lost.
JO! is a new Jordanian fashion brand that has been developed within "Creative Jordan" project.
Funded by EU and the Italian Cooperation and implemented by UNIDO (United Nation Organization for Industrial Development),"Creative Jordan" is part of the regional project “CREATIVE MEDITERRANEAN - Resilience Through Creativity".It is developed in collaboration with the Garment Design & Training Services Center in Amman, and engages a team of Jordanian designers and local manufacturing factories.
The aim of "Creative Jordan" is to improve the design and manufacturing process in the garment industry, using traditional embroidery with modern styles and facilitating the access to international markets.
JO! is launching its first Womenswear casual collection for Spring/Summer 2017.
The ‘Creative Jordan’ team is comprised of Zein H Mango (Fashion Designer), Aida Ghanem (Embroidery Designer), Dina Maqdah (Fashion Designer/Product Developer), Suha Younis (Graphic Designer), Tallaat Haddad (Industrial Designer), and Ibrahim Al Badareen (Production Officer) and is led by UNIDO international Fashion Designer Caterina Filice.
International fashion designer Garen Demirdjian designs collections for his own labels, Gardem and Garen Demirdjian, as well as for Basil Soda. Demirdjian has been active for over 15 years. Based in Beirut, he was inspired by a recent visit to local Jordanian bedouin markets in Ma’an, and created a spin on the traditional Arab designs for his piece to be exhibited at the Hangar this September.
Established in 1986, Kumbaz is a modern garment design house run by Fatina Asfour, which combines traditional authenticity with modern elegance. Researching old costumes, stitches and colors to reproduce new styles, Kumbaz designs capture a glimpse of history whilst keeping up with the modern look of today.
Kumbaz preserves traditional heritage by using silks and hand woven materials, antique gold threads on intricately hand embroidered items, and the most exclusive fabrics to complement the silhouette of the modern woman.