Ahmad Humeid is the founder and CEO of SYNTAX and is a designer, design advocate and entrepreneur immersed in issues of design practice, process, and technique. While still an architecture student at the University of Jordan, he launched his design career with his first design studio in 1991. Throughout the 1990s, he led design and technology efforts at various pioneering publishing, consulting and web ventures in the Arab region.

In 1998, he founded SYNTAX, a design and innovation firm based in Amman. Working with companies, government agencies, and institutions, SYNTAX designs brands, products and services to ultimately create transformative experiences. SYNTAX combines the disciplines of research, strategy, communication, innovation, content creation, visual design, architecture and digital technologies.

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