Donna Loveday will be holding a public talk where she will provide an introduction to curating contemporary design with a special focus on curating fashion. In the 21st century the curation of fashion has undergone a tremendous cultural shift. Monographic exhibitions of contemporary fashion designers and brands have attracted huge audiences at museums worldwide. The popularity of fashion exhibitions has inspired the emergence of new venues dedicated to fashion, created new curatorial roles and transformed the practice of the fashion curator. Drawing on her own professional experience, Donna Loveday will explore the development of fashion curating, its theories and methods. She will explore the key areas of fashion curating to cover the importance of curatorial research, developing a clear concept and narrative structure, working with exhibition and graphic designers, the role of interpretation, and discuss the opportunities and challenges of working with designers and brands.