2016 Talks

Memory Matrix

Azra Aksamija

The talk revolved around ‘The Memory Matrix’, which is a monument that explores the possibilities for future heritage creation.

Memory Matrix

Azra Aksamija

The monument employs new fabrication techniques and transcultural workshops.

Can Design Change Amman (and the World)?

Ahmad Humeid

Ahmad Humeid discussed the story and philosophy behind the Amman’s Unofficial Transport Map.

Can Design Change Amman (and the World)?

Ahmad Humeid

The Amman’s Unofficial Transport Map was designed by Syntax in 2016 in collaboration with Ma’an Nasel, an independent initiative working on transportation projects in Amman.

Can Design Change Amman (and the World)?

Ahmad Humeid

Humeid discussed the challenges that Jordan faces.

Can Design Change Amman (and the World)?

Ahmad Humeid

The talk explored the need for designers to contribute and participate in improving aspects of their environment and city structure.

Can Design Change Amman (and the World)?

Ahmad Humeid

MADAFA Pavilion

Arini in Conversation with Rasem Kamal and Saja Nashashibi

Curators of the MADAFA pavilion; Arini founders discussed their approach to architecture and urbanism as well as their transdisciplinary projects.

MADAFA Pavilion

Arini in Conversation with Rasem Kamal and Saja Nashashibi

The talk was joined in conversation by the designers Rasem Kamal and Saja Nashashibi to present the vision behind the pavilion, its design, form and content.

The Designer's New Skin

Max Fraser in Conversation with Mohammad Al-Asad and Sahel Al Hiyari

The talk discussed the varying approaches to being a designer today.

The Designer's New Skin

Max Fraser in Conversation with Mohammad Al-Asad and Sahel Al Hiyari

The speakers explored the role of designers from working independently as an entrepreneur, designing for industry, and working within larger organizations and governments.

The Designer's New Skin

Max Fraser in Conversation with Mohammad Al-Asad and Sahel Al Hiyari

Max Fraser joined the designer and curator of Amman Design Week’s Hangar Exhibition, architect Sahel Al Hiyari and Mohammad Al-Asad.

The Designer's New Skin

Max Fraser in Conversation with Mohammad Al-Asad and Sahel Al Hiyari

The Designer's New Skin

Max Fraser in Conversation with Mohammad Al-Asad and Sahel Al Hiyari

Design vs. Business Binary

eyen and Lilian Abou Zeki

What happens when design as an artefact is no longer the objective?

Design vs. Business Binary

eyen and Lilian Abou Zeki

What happens when designers embrace their capacity as creative problem solvers and integrate into the remaining phases of creation which can include business, strategy, and other functions?

Design vs. Business Binary

eyen and Lilian Abou Zeki

This discussion addressed the binary that exists between design and business.

Design vs. Business Binary

eyen and Lilian Abou Zeki

The discussion featured guest speaker Lilian Abou Zeki and eyen founders Yousef Abedrabbo & Omar Al-Zo'bi.

Design vs. Business Binary

eyen and Lilian Abou Zeki

City Design and Pedestrianism

Mohammad Rahahleh

Mohammad Rahahleh talked about how the development and structure of the city of Amman and its urban design have affected the human experience of the city.

City Design and Pedestrianism

Mohammad Rahahleh

Rahahleh focused on the participatory nature of design.

City Design and Pedestrianism

Mohammad Rahahleh

The speaker shared his vision and future plans for creating sustainable transport and urban design at a local government level.

City Design and Pedestrianism

Mohammad Rahahleh

Rahahleh focused on urban mobility and pedestrianism.

Material Difference

Katherine Faulkner

This talk discussed making prototypes that optimize fabrication using conventional materials in unconventional ways, and unconventional materials in conventional ways.

Material Difference

Katherine Faulkner

Instead of limiting the architects’ use to a traditional palette consisting of concrete, wood, brick, glass, and metal, however, there was an expanded use of available materials to embrace a design ethos that bridges research, practice, and the possibilities.

Motion in Design

Michiel Martens

Studio Martens & Visser believes that through digital means, smart materials, old techniques and craftsmanship, motion can be brought back into our domain and that the non-static will become a bigger and more important element in our future daily environments.

Motion in Design

Michiel Martens

This lecture explored how we use motion in our designs.

Designing Contemporary Heritage

Roy Letterlé

Heritage reflects both good and bad events, and the varying experiences of a wide range of individuals and social groups, creating an authentic society.

Designing Contemporary Heritage

Roy Letterlé

During this talk Roy Letterlé talked about the role of industrial heritage in the work of Studio Mieke Meijer and the different steps in the design process.

NE+AR

Lisa Hu

The talk introduced NE+AR, which is a bridge building initiative between The Netherlands and the Arab world.

NE+AR

Lisa Hu

The initiative believes that while it is common to anchor oneself in local initiatives and people, innovative technologies help us connect with like-minded individuals and organizations all over the world.

Circle of Innovation

Paul Hughes

How do we innovate? How can design drive innovation?

Circle of Innovation

Paul Hughes

Every organization needs to create a culture of innovation, for it is only the habit of innovation that leads to success.

Circle of Innovation

Paul Hughes

It is an ongoing process that looks beyond problem solving to opportunity seeking.

Circle of Innovation

Paul Hughes

In this talk, Paul Hughes drew live as he spoke along ten meters of paper.

Circle of Innovation

Paul Hughes

Paul calls this unique form of storytelling Ten Meters of Thinking.

Circle of Innovation

Paul Hughes

Human-Centered Design

Sahar Madanat

Local designer Sahar Madanat introduced audiences to her work and talked about what it means to design for people and tailor products to their specific needs.

Human-Centered Design

Sahar Madanat

Sahar explained her design process using real examples of innovative and customized product designs.

Impact

Hussein Alazaat and Ali Almasri

Wajha founders discussed the project's upcoming plans.

Impact

Hussein Alazaat and Ali Almasri

The designers talked about their project and how its development affected the design scene in the Arab world.

Impact

Hussein Alazaat and Ali Almasri

Co-Founders and Designers of Wajha are Hussein Alazaat and Ali Almasri.

Y: The Most Important Letter in Design

Filippo Protasoni

A little journey through Filippo Protasoni’s works, seen through the design process and stories from offstage that make a project valuable for the market and clients.