The talk revolved around ‘The Memory Matrix’, which is a monument that explores the possibilities for future heritage creation.
The monument employs new fabrication techniques and transcultural workshops.
Ahmad Humeid discussed the story and philosophy behind the Amman’s Unofficial Transport Map.
The Amman’s Unofficial Transport Map was designed by Syntax in 2016 in collaboration with Ma’an Nasel, an independent initiative working on transportation projects in Amman.
Humeid discussed the challenges that Jordan faces.
The talk explored the need for designers to contribute and participate in improving aspects of their environment and city structure.
Curators of the MADAFA pavilion; Arini founders discussed their approach to architecture and urbanism as well as their transdisciplinary projects.
The talk was joined in conversation by the designers Rasem Kamal and Saja Nashashibi to present the vision behind the pavilion, its design, form and content.
The talk discussed the varying approaches to being a designer today.
The speakers explored the role of designers from working independently as an entrepreneur, designing for industry, and working within larger organizations and governments.
Max Fraser joined the designer and curator of Amman Design Week’s Hangar Exhibition, architect Sahel Al Hiyari and Mohammad Al-Asad.
What happens when design as an artefact is no longer the objective?
What happens when designers embrace their capacity as creative problem solvers and integrate into the remaining phases of creation which can include business, strategy, and other functions?
This discussion addressed the binary that exists between design and business.
The discussion featured guest speaker Lilian Abou Zeki and eyen founders Yousef Abedrabbo & Omar Al-Zo'bi
Mohammad Rahahleh talked about how the development and structure of the city of Amman and its urban design have affected the human experience of the city.
Rahahleh focused on the participatory nature of design.
The speaker shared his vision and future plans for creating sustainable transport and urban design at a local government level.
Rahahleh focused on urban mobility and pedestrianism.
This talk discussed making prototypes that optimize fabrication using conventional materials in unconventional ways, and unconventional materials in conventional ways.
Instead of limiting the architects’ use to a traditional palette consisting of concrete, wood, brick, glass, and metal, however, there was an expanded use of available materials to embrace a design ethos that bridges research, practice, and the possibilities.
Studio Martens & Visser believes that through digital means, smart materials, old techniques and craftsmanship, motion can be brought back into our domain and that the non-static will become a bigger and more important element in our future daily environments.
This lecture explored how we use motion in our designs.
Heritage reflects both good and bad events, and the varying experiences of a wide range of individuals and social groups, creating an authentic society.
During this talk Roy Letterlé talked about the role of industrial heritage in the work of Studio Mieke Meijer and the different steps in the design process.
The talk introduced NE+AR, which is a bridge building initiative between The Netherlands and the Arab world.
The initiative believes that while it is common to anchor oneself in local initiatives and people, innovative technologies help us connect with like-minded individuals and organizations all over the world.
How do we innovate? How can design drive innovation?
Every organization needs to create a culture of innovation, for it is only the habit of innovation that leads to success.
It is an ongoing process that looks beyond problem solving to opportunity seeking.
In this talk, Paul Hughes drew live as he spoke along ten meters of paper.
Paul calls this unique form of storytelling Ten Meters of Thinking.
Local designer Sahar Madanat introduced audiences to her work and talked about what it means to design for people and tailor products to their specific needs.
Sahar explained her design process using real examples of innovative and customized product designs.
Wajha founders discussed the project's upcoming plans.
The designers talked about their project and how its development affected the design scene in the Arab world.
Co-Founders and Designers of Wajha are Hussein Alazaat and Ali Almasri.
A little journey through Filippo Protasoni’s works, seen through the design process and stories from offstage that make a project valuable for the market and clients.