Design thinking is the process in which an idea becomes a reality. The talk by the founder of Jobedu, Tamer AlMasri, will discuss the design process adopted by Jobedu, and the different variables taken into consideration while developing design direction.

This talk breaks the boundaries between disciplines by showcasing examples of not only the value of research-based design, but also how different disciplines can work together through a supra-disciplinary approach on architecture, urban and other design issues.

This live discussion showcases and elaborates on the desperate need for the practice of design and architecture and theory and academia to intersect in Jordan.

Designer May Khoury gives a talk about Badr Adduja’s concept and upcycling vision. Join May Khoury to learn the story behind each piece of design, a process in which she modernizes and changes the purpose of old traditional heritage pieces, while preserving their authenticity.