Co-Founders and Designers of Wajha, Hussein Alazaat and Ali AlMasri will talk about Wajha’s upcoming plans, and how its development affected the design scene in the Arab world. Wajha is an independent social initiative that uses design and branding knowledge to help the community by offering design services free of charge.

Mohammad Rahahleh talks about how the development and structure of the city of Amman and its urban design have affected the human experience of the city. His talk focuses on the participatory nature of design as he shares his vision and future plans for creating sustainable transport and urban design at a local government level.

What happens when designers embrace their capacity as creative problem solvers and integrate into the remaining phases of creation which can include business, strategy, and other functions? This discussion, featuring guest speaker Lilian Abou Zeki and eyen founders, addresses the binary that exists between design and business.

Ahmad Humeid discusses the story and philosophy behind the Amman’s Unofficial Transport Map designed by Syntax this year in collaboration with Ma’an Nasel. Humeid talks about how this map changes our perception of the city and how it can influence the conversation around public transport and city services.

Curators of the MADAFA pavilion; Arini founders will discuss their approach to architecture and urbanism as well as their transdisciplinary projects. They are joined in conversation by the designers Rasem Kamal and Saja Nashashibi to present the vision behind the pavilion, its design, form, and content.