For design to become a real industry in Jordan, it has to prove its economic, social and environmental relevance. Is this a neo-Bauhausian statement misplaced in 21st century Jordan? Should designers stay content with a role of ornamentation and embellishment of form, producing so called "art pieces", or will they be a force in the new manufacturing and digital revolutions? This talk joins Ahmad Humeid, curator of the 2017 Hangar Exhibition with Dina Haddadin, the exhibition designer and curator of the 2016 Crafts District in a discussion on the status of design in Jordan.

This open talk covers the design and graphic approach of Tarek Atrissi Design in their worldwide projects that include type design, branding, graphic design, and exhibition design.

This talk by Shifa’a Al-Khatatbeh, addresses the importance of sustainability in buildings, the concepts and applications of Green Building and Rating Systems (LEED, JGBG). The talk will end with a discussion of a case study on the Izzat Marji Headquarters.

As part of Amman Design Week's efforts in engaging designers with the urban environment and using our platform to create conversations about derelict or abandoned spaces in the city, Amman Design Week invites leaders in urban design and activism to a panel discussion. Speakers include Ayman Zuaiter, architect of the abandoned Raghadan Tourist Terminal, host to ADW 2016's Crafts District, urban design educator Leen Fakhoury, design activist and founder of the 7hills skatepark Mohammad Zakaria, and Nemeh Qatanani, an urban designer from the Greater Amman Municipality.

This live discussion showcases and elaborates on the desperate need for the practice of design and architecture and theory and academia to intersect in Jordan.