Co-Founders and Designers of Wajha, Hussein Alazaat and Ali AlMasri will talk about Wajha’s upcoming plans, and how its development affected the design scene in the Arab world. Wajha is an independent social initiative that uses design and branding knowledge to help the community by offering design services free of charge.

Mohammad Rahahleh talks about how the development and structure of the city of Amman and its urban design have affected the human experience of the city. His talk focuses on the participatory nature of design as he shares his vision and future plans for creating sustainable transport and urban design at a local government level.

What happens when designers embrace their capacity as creative problem solvers and integrate into the remaining phases of creation which can include business, strategy, and other functions? This discussion, featuring guest speaker Lilian Abou Zeki and eyen founders, addresses the binary that exists between design and business.

Max Fraser joins the designer and curator of Amman Design Week’s Hangar Exhibition, architect Sahel Al Hiyari and the Director of the Center for the Study of the Built Environment, architect and architectural historian Mohammad Al-Asad, in a talk that will explore new technologies, consumption, changing attitudes from consumers and clients, and global problems as they relate to the world of design.

A little journey through Filippo Protasoni’s works, seen through the design process and stories from offstage that make a project valuable for market and clients. Filippo Protasoni studied in Italy and Norway, graduating from Politecnico di Milano. He has designed for important Italian brands, such as Lago, Prandina, Miniforms, Sintesi and Mirabello.