The program guided selected participating designers to develop branding and packaging solutions for women supported by the MicroFund for Women.
This social initiative provided a real-life work experience with entrepreneurial women, who work in small home-based businesses selling food products across Amman.
The participating students collaborated with these women and were challenged through a mentorship program to propose designs that reflect their unique food products.
Solutions were sustainable, affordable, and innovative taking into account the capabilities of the small business, and its future growth and development.
This program offered a chance for aspiring designers to use their skills to transform communities and small businesses, gearing them towards economic and social autonomy and empowerment.
The program was held at Amman Design Week space between June and August 2018.