The Hangar Exhibition
Graphic design featured at Amman Design Week varies greatly in content, media and technique.
Lutfi Zayed is an independent illustrator and visual artist based in Amman. After starting his career as a graphic designer, Zayed left the profession to pursue a path that allowed him more imaginative and artistic freedom.
Zayed’s design background remains apparent in his style and approach, through which he produces peculiar illustrations with a characteristic sense of wit and satire.
Zayed’s work can be seen in a variety of outlets, from exhibitions in galleries to commissioned artworks to apparel and other products.
Warsheh is an Amman-based graphic design collective specialized in branding for clients and independent graphic design work.
For this exhibition, Hadi Alaeddin and Mothanna Hussein, the duo from Warsheh, will display their graphic work through an installation of conventional terrazzo tiles, revisited to produce numerous graphic compositions using only two basic forms.
Hussein Alazaat, born in Jordan in 1981, lived and studied in Jordan and Qatar. Alazaat believes in the power of Arabic calligraphy in modern brands and products, and uses contemporary approaches in his typographic works. He will be exhibiting his solo work, as well as work done as part of the collective he founded in 2012, called ‘Wajha’.
Wajha is an independent social initiative that uses design and branding knowledge to help the community by offering design services free of charge. Taking its name from the Arabic word for ‘facade’, Wajha’s design work mostly takes place on shopfronts.
The project is founded by Hussein Alazaat and Ali Almasri, whose creative interventions are applied where they are needed in the city. Wajha brings design to public space and uses the city’s facades as an empty canvas for experiments in typography, illustration, and graphic design.
Wajha hopes to stimulate the local community to talk more about ‘design’ and to use social networking to respond to these creative interventions.
Tariq Yosef is an independent art director and designer. His creative practice is devoted to creating contemporary visual content, brand communication strategies, and design messages, all under a multi-disciplinary approach.
Yosef’s exhibition feature is expressive of his experimentation with typography. The piece is entitled Geometric Arabic Minimalist Alphabet.