For design to become a real industry in Jordan, it has to prove its economic, social and environmental relevance. Is this a neo-Bauhausian statement misplaced in 21st century Jordan? Should designers stay content with a role of ornamentation and embellishment of form, producing so called "art pieces", or will they be a force in the new manufacturing and digital revolutions? This talk joins Ahmad Humeid, curator of the 2017 Hangar Exhibition with Dina Haddadin, the exhibition designer and curator of the 2016 Crafts District in a discussion on the status of design in Jordan.

This open talk covers the design and graphic approach of Tarek Atrissi Design in their worldwide projects that include type design, branding, graphic design, and exhibition design.

This talk by Shifa’a Al-Khatatbeh, addresses the importance of sustainability in buildings, the concepts and applications of Green Building and Rating Systems (LEED, JGBG). The talk will end with a discussion of a case study on the Izzat Marji Headquarters.