Co-Founders and Designers of Wajha, Hussein Alazaat and Ali AlMasri will talk about Wajha’s upcoming plans, and how its development affected the design scene in the Arab world. Wajha is an independent social initiative that uses design and branding knowledge to help the community by offering design services free of charge.

Mohammad Rahahleh talks about how the development and structure of the city of Amman and its urban design have affected the human experience of the city. His talk focuses on the participatory nature of design as he shares his vision and future plans for creating sustainable transport and urban design at a local government level.

What happens when designers embrace their capacity as creative problem solvers and integrate into the remaining phases of creation which can include business, strategy, and other functions? This discussion, featuring guest speaker Lilian Abou Zeki and eyen founders, addresses the binary that exists between design and business.

About The National Music Conservatory:

The National Music Conservatory was Established by the Noor Al Hussein Foundation in 1986, the National Music Conservatory (NMC) is Jordan's premie

Celebrating the remarkable work of this year’s graduating class, the first JO Grad Show is a local exhibition of students graduating with degrees in Graphic Design and Interior Design from Jordanian universities.

This workshop by Mieke Meijer and Roy Letterlé explores how heritage can be a significant resource for designers in order to develop unique, recognizable, relevant and meaningful designs that will stand the test of time. The works of Studio Mieke Meijer start from constructions and architectonic shapes to form alternate spatial structures where the interplay between space and user are central.

Amman Street Fashion was founded a few years ago with a mission to share Jordanian fashion with the world. They are deeply involved in the Jordanian fashion scene, working with fashionistas, designers, bloggers, retail shops, boutiques and fashion events.

Ahmad Humeid discusses the story and philosophy behind the Amman’s Unofficial Transport Map designed by Syntax this year in collaboration with Ma’an Nasel. Humeid talks about how this map changes our perception of the city and how it can influence the conversation around public transport and city services.

Curators of the MADAFA pavilion; Arini founders will discuss their approach to architecture and urbanism as well as their transdisciplinary projects. They are joined in conversation by the designers Rasem Kamal and Saja Nashashibi to present the vision behind the pavilion, its design, form, and content.

As an answer to the limited access to resources of design and creative industry literature, eyen wishes to open its doors with its collection of books, magazines, publications and more.